I design brands and websites for independent businesses in Ireland.
I help brands turn their vision into a digital presence that truly reflects their offering. With nearly a decade in digital marketing and a background in UX/UI and graphic design, I bring strategy and design together to create websites that look considered, are easy to navigate, help the right people find you, and are simple to manage long after launch.
Recent Projects
Client
Sláinte Saunas Bespoke Builds
Year
2026
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A complete redesign and rebuild of the Sláinte Saunas website on Shopify, created to bring together two sides of the business into one seamless digital experience – bespoke commercial sauna builds and public sauna services. The project focused on improving site structure, clarifying the customer journey, and creating a more elevated, design-led online presence that reflects the brand’s rapid growth and premium offering.
Client
Louise Kennedy
Year
2025 – Ongoing
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Migrated Louise Kennedy to Shopify, and modernised the brand’s e-commerce experience while maintaining the elegance and heritage of the existing identity. The project involved restructuring content, refining the user journey, and building a more flexible and scalable platform to support both the customer experience and internal operations.
Year
2025
Client
Julianne Kelly Interiors
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Designed and developed a new Shopify website for Julianne Kelly Interiors to better reflect the studio’s refined visual identity and improve the overall user experience. The project consolidated two previously separate platforms – a WordPress portfolio website and a standalone Shopify store – into one cohesive website, creating a more intuitive experience for users while strengthening the brand’s digital presence.
Year
2024
Client
Sláinte Saunas
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For Sláinte Saunas, we created a contemporary brand identity and fully responsive WordPress website inspired by the social side of sauna culture. The branding cleverly plays on Sláinte and the Irish pub experience, bringing a subtle neon-sign aesthetic into a modern, premium design. The website was built with online booking functionality, creating a seamless digital experience from discovery to booking.
A website that fits the business you have now.
Some clients come to me with a name and an idea. Others have a site that no longer matches what they sell or who they sell to. Either way, you work with one person from the first call to launch day.
You get a brand that holds together across your site, packaging and social posts, and a website you can edit yourself without calling a developer.
Services
Take one on its own or combine them. Most projects benefit from bundling brand design and website together.
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Custom website design and development focused on creating visually refined, responsive, and easy-to-use digital experiences tailored to your brand and business goals.
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Design and setup of custom Shopify websites, including theme customisation, content structure, product organisation, and user experience optimisation.
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Thoughtful user experience and interface design with a focus on clarity, usability, and intuitive interactions – from wireframing and user flows to polished final designs.
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Brand identity development including logo design, typography, colour palettes, and visual direction to create cohesive and recognisable brands across digital and print.
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Creative digital assets designed for web, social, email, and marketing materials, with a focus on consistency, aesthetics, and user engagement.
More Work
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Developed the visual identity for Sláinte Saunas, creating a brand that feels contemporary while subtly reflecting Irish heritage and the meaning behind the name itself. Inspired by the dual meaning of “Sláinte” – wellness, but also a toast shared between people – the branding was designed to evoke warmth, connection, and ritual. The project included logo design, typography, colour palette development, and overall brand direction.
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A Shopify website development project for Terroirs, involving backend restructuring of complex custom fields, and development of bespoke content sections to complete the brand’s migration from Magento. The result is a modern, flexible Shopify site that reflects the Terroirs brand and is significantly easier to manage and update.
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Led the UX/UI and rebranding for Studio Glas Interior Design, creating a digital identity that reflects the studio’s refined, minimalist approach to interiors. The project included the development of the brand direction and visual language alongside the website’s user experience – from information architecture and user flows through to low-, mid-, and high-fidelity wireframes. The final outcome focused on clarity, usability, and a cohesive visual experience that felt both elevated and intuitive.
About Me
I’m a branding and digital designer specialising in UI/UX, web design, and visual identity. I create thoughtful, strategy-led designs that blend aesthetics with functionality, helping brands craft engaging digital experiences.
With a Master’s in Digital Marketing Strategy and a certification in UX/UI Design, I bring nearly a decade of experience across digital strategy, campaign management, content creation, and website design – combining strategic thinking with a strong focus on user experience and visual design.
MSc
Digital Marketing Strategy
UX/UI
Professional certificate
~10 yrs
In digital strategy, campaigns, and web design
~10 yrs
In digital strategy, campaigns, and web design
UX/UI
Professional certificate
MSc
Digital Marketing Strategy